Most AC motors are designed to run at a fixed speed based on the power frequency from the grid. In North America, standard power is 60 Hz, which gives a 4-pole motor a synchronous speed of 1,800 RPM (a loaded induction motor often runs slightly lower, for example around 1,750 RPM, because of slip). Without a VFD, the motor is essentially on or off at that fixed speed.
A VFD changes that. It converts incoming AC power, adjusts it, and sends the motor power at a chosen frequency—so you can run the motor slower when less output is needed, or ramp up smoothly at startup.
That matters because many applications—pumps, fans, conveyors, HVAC—rarely need full speed all the time. Matching motor speed to actual demand reduces wasted energy and wear on equipment.